Heart and soul for sustainability

I have just been put into a position where my work was commercialised for the sole purpose of financial gain for another party, and while I acknowledge that newspapers, magazines and their marketing people exist for the purpose of making money, I also believe that to ring true the work of sustainability reporting should be done with a degree of heart and soul. Actually to be perfectly honest, for me this is sacred work with heart and soul coming first and money considerations following. How regrettable that so many people just don’t get what sustainability is about, seeing it as no more than a great marketing opportunity and a way to make money.