Why White Rock?

Living and working as I do in the lee of the Kogelberg Mountain Range is an awesome experience as this 300 million year old mountain range with its craggy peaks, deep folds and highland valleys is not only home to the most complex biodiversity on the planet, as seen in the Kogelberg Biosphere Reserve, the first UNESCO-listed biosphere in South Africa, but is a living presence with its own micro-climate and moods that change almost minute by minute. How then can one not be inspired by this tangible link with an ancient and tumultuous past? Naming my company White Rock after the Table Mountain Sandstone that the Kogelberg is comprised of seemed a most logical thing to do.